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Apr 11

Can 2 Billion People know About my Business?

My Great Web page

A recent survey by Internet World Stat revealed that the population of internet users worldwide has risen from 360 million in 2000 to 2 Billion in 2011. It also revealed that in Nigeria, the population of internet users as of December 2011 is 45 million, as against 200,000 in year 2000. More people turn to the Internet as a source for daily news, for socialization and for communication.

Now, how do you get these huge population to know about your products and services? – ONLINE ADVERTISING

Online advertisingis simply advertising that is done over the Internet. Through this method of advert, you can tell people all over the world about what your company/ business can do for them. You can attract customers from within and outside Nigeria.

Online Ads are those information you see on the side bar of some websites or on Google search page. Some appear as pictures, while others could appear as text. They usually have call-to-action: “Invest in Abuja”, “Get 30% discount”, “Buy one and get one free”, “Learn CCNA in 6 days”.

Here are a few advantages of Online Advertising:

Advantages of Online Advertising

1) Wider Coverage
The online advertising gives your ads a more wider coverage and this globally wider coverage helps in making your advertisements reach more audiences, which may ultimately help you in getting better results through your online advertising campaign.

2) Targeted Audiences online advertising always helps you to reach the targeted audience. If your business deals on computer games, then you should direct your ads to individuals within a certain age bracket

3) Affordable
With a much lesser cost you can advertise on the net for a wider range of audience and geographical locations.

4) Easy to Track and Measure Conversion
Measurability and easiness to track the conversion makes online advertising miles ahead on the traditional advertising methods. A lot of effective analytics tools are available to measure online advertising campaigns which help in more improvisation of the ads.

5) Speed
Online advertising is much faster than offline advertising and you can start sending out your ads to a wider audience, the moment you start your advertising campaign.

6) Informative
In online advertising, the advertiser is able to convey more details about the advertisement to the audience and that too at relatively low cost. Most of the online advertising campaigns are composed of a clickable link to a specific landing page, where users get more information about the product mentioned in the ad.

7) Flexible Payment
Payment flexibility is another added advantage of online advertising and marketing. In offline advertising you need to pay the full amount to the advertising agency irrespective of the results. But in online advertising there is the flexibility of paying for only qualified leads, clicks or impressions.

8 ) Better ROI
Since online advertising is mainly focused on performance based payment, you ROI is sure to be far better when compared with offline advertising.

9) Easy Audience Engagement
Online advertisement makes is easy for the audience to engage with your ads or products. As an advertiser we would be able to get more feedback from the audience and thereby improve the quality of our ads going forward.

10) Better Branding
Any form of advertising helps in improving the branding and online advertising stands a notch high in improving the branding of your company, service or product.

 

Culled from: www.georgescifo.com 

 

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About the author

Njumoke Abiola-Oseni

Njumoke Abiola-Oseni is the Executive Director, Training and Business Intelligence at Trisat Communications Ltd. She holds a Bachelors Degree(B.Tech) in Computer Engineering with ICT Certifications such as Cisco Certified Network Associate (CCNA), Project Management, MikroTik Certified Network Associate (MTCNA), and Information Technology Infrastructure Library (ITIL). She currently administers all Trisat training engagements and consults for SMBs on Business Intelligence such as Customer Relationship Management (CRM), Microsoft Small Business Server (SBS), Messaging Systems and Call Center Solutions and Customised Software Application. Njumoke Abiola-Oseni is a Co-Founder of Trisat Communications Ltd.