Apr 17

Online Advertising Methods

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More and more innovative types of advertising are coming into existence as the Web matures, so this is not meant to be an exhaustive list. However, it covers all the main types of advertising in use today.

1. Text ads
Advertisements displayed as simple, text-based hyperlinks. As their name suggests, text ads do not include graphic images.

2. Pop-Up Ads
these ads appear to “pop up” in a new window as you browse a website. They actually get your attention, but it is sometimes annoying because they offer a lot of distraction

3. Flash / DHTML Ads
These kinds of ads incorporate Flash animation or other motion graphics. They may be animated display ads in more traditional shapes and sizes, or, as of late, they can be sophisticated ads that function similarly to pop-up ads but with much deeper integration into the overall design of the site.

4. Interstitial Ads
Interstitial ads are full page ads that appear between web pages that the user requests. For example, an interstitial ad may appear after you click on a link to visit another page on the website. Just before the page is loaded, an ad appears. On this ad, you will also find a link that takes you to your destination webpage.

5. Video Ads
With the popularity of online video watching, video ads have become a viable means of distributing rich advertising content. Currently video ads can either be content created entirely by the advertiser, or “in video” ads that will show your ad within a video. While watching a video on YouTube, you will notice some ads being served just below the screen.

6. Email Ads (Classified Ads & Newsletter Advertising)
Ads that are distributed by a publisher through email blasts to opt-in audiences are known as email ads. Advertisers can individually sponsor a publisher’s email newsletter or they can purchase classified ad space.

7. Display Ads
Graphical advertisements featured on websites are known as Display Ads. Display ads are often available in many standard shapes and sizes, including: banners, leader boards, skyscrapers, large boxes, and other sized graphical ads. Display ads use eye-catching visuals to quickly grab the attention of website visitors browsing the pages on which they are featured.

Source: www.webadvantage.net



About the author

Njumoke Abiola-Oseni

Njumoke Abiola-Oseni is the Executive Director, Training and Business Intelligence at Trisat Communications Ltd. She holds a Bachelors Degree(B.Tech) in Computer Engineering with ICT Certifications such as Cisco Certified Network Associate (CCNA), Project Management, MikroTik Certified Network Associate (MTCNA), and Information Technology Infrastructure Library (ITIL). She currently administers all Trisat training engagements and consults for SMBs on Business Intelligence such as Customer Relationship Management (CRM), Microsoft Small Business Server (SBS), Messaging Systems and Call Center Solutions and Customised Software Application. Njumoke Abiola-Oseni is a Co-Founder of Trisat Communications Ltd.