Mar 13

Web Presence for SMBs – Pt. 2

My Great Web page

In our last blog on Web Presence for SMBs -Pt 1, we highlighted the many benefits of not just having a website, but  having a professional looking/ well-designed website for your business. However, to achieve this, you need to  be guided on some factors.

Domain name: Domain name is a unique name that identifies your business on the internet. As no two people have the same phone number, so no two businesses are allowed to have the same domain name.

While choosing a domain name, you must ensure that: it is coined out of your business name, it is short, easy to pronounce, remember, and spell.

Hosting: Now you have your domain name. You need to find a reliable host for your website. I can recommend Hostgator (we are using them now and they are reliable). There are other hosting companies like iPage, justhost, webhostinghub, and many others.These web hosting companies have different hosting plans: Shared web hosting and dedicated web hosting.

Shared webhosting  is run in a certain way that makes it possible for different clients to share the same web server. Shared hosting is very affordable, but you must be sure that the hosting package supports what you need, scripting languages, applications, control panel, etc

Dedicated hosting is more sophisticated. In dedicated hosting, you are allowed to rent an entire server and use it all by yourself. You are also given access to all the resource, giving you the ability to host more than one website.

Website Outlay

Professional logo; a professional looking logo is an absolute MUST! Not only will it give your site a professional appearance, but it will also enable your visitors to recognize your brand. your logo should be displayed at the top left corner of your website.

About Page: An “About” page is an essential part of a professional website. Your potential customers want to know exactly who you are. Be sure to include all the following: Mission statement, Vision statement, corporate philosophy, and other details that describe your business. This is very important, especially if you are selling a product or service. You must do everything in your power to put your visitors’ minds at ease.

Theme-based content: Your website should focus on a specific subject, and provide a variety of information that related to that subject. Talk about the benefits of your products to your customers. If you are dealing on cars, talk about the specifications and features. You can encourage your clients to submit a review on your product.

Email capture:You must take every opportunity to capture your visitors’ email addresses. Encourage them to subscribe to your newsletter. You could promise them a reward for subscribing.

Privacy Policy: After you have gathered these emails, what do you do with them? Internet users are becoming more and more concerned with their privacy.

so, you need to create a page on your website called ‘Privacy’ and let your visitors know exactly how you will be using the informtion you collect.

Feedback and Testimonials:Many times, potential customers will have questions about your product and services. Instead of displaying an email address on your website, consider using a feedback form

What are your customers saying about your business? Did they have a good experience when they patronised you? Get them to talk about it !

These are just a few components of a professional-looking website and is not exhaustive.

See: Web Presence for SMBs Pt. 3


If you are ready to have a website and you require professional advice, do well to contact us for FREE Consultation, or you can send us an email on: info@trisatcom.net




About the author

Njumoke Abiola-Oseni

Njumoke Abiola-Oseni is the Executive Director, Training and Business Intelligence at Trisat Communications Ltd. She holds a Bachelors Degree(B.Tech) in Computer Engineering with ICT Certifications such as Cisco Certified Network Associate (CCNA), Project Management, MikroTik Certified Network Associate (MTCNA), and Information Technology Infrastructure Library (ITIL). She currently administers all Trisat training engagements and consults for SMBs on Business Intelligence such as Customer Relationship Management (CRM), Microsoft Small Business Server (SBS), Messaging Systems and Call Center Solutions and Customised Software Application. Njumoke Abiola-Oseni is a Co-Founder of Trisat Communications Ltd.